Digital Habit Lab Part IV — marketing

Designing and executing a marketing strategy to give the Digital Habit Lab a successful launch into the world.

Date
2022
Role
Creator
Responsibilites
Researching, Prototyping, User Testing
Planning out the marketing timeline leading up to the Kickstarter launch.

There is a lot to cover in this project, so it’s been broken out into three parts:


Research

Campaign Strategy

Email Campaign

Podcast

Establishing allies & partnerships

Facebook Ads

Press